Fine Organics and Zeelandia Launch joint venture in India

Fine Organics and Zeelandia have set up a joint venture in India. Fine Zeelandia will serve India and neighbouring markets with dry and liquid baking ingredients, most of which will be produced locally.

Fine Zeelandia will be based in Mumbai and is a 50/50 joint venture between Fine Organics and Zeelandia. It will combine the technical and marketing strengths of both the companies to bring an innovative range of baking and patisserie ingredients. The joint venture will start approaching the Indian market in Q1 2015, initially with imported Zeelandia products. The current, dedicated sales team at Fine Organics will be transferred to Fine Zeelandia. In cooperation with regional distributors, the joint venture will cater to customers throughout the country, as well as in Sri Lanka, Bangladesh and Nepal.